09 Nov

#Baidu el gran desconocido en el #SEO

¿Qué es Baidu ?

Baidu es el buscador lider en China, acapara más del 75 % de las búsquedas en ese país. Como sabemos China ya no es una futura potencia, sino que ya lo es. Con más de 1300 millones de población, es un mercado que merece realmente explotarlo.

Solemos pensar en China como el generador del futuro apocalipsis del mercado, ya que se encuentran en todas partes, copian todo e invierten en todo. Pues bien, China al igual que exporta muchos productos, también importa muchísimo. Un ejemplo es el sector de la construcción.

Si dejamos de lado el hecho de que ya el tener un enlace más, es importante, el ser indexado y poder posicionarte y competir en este mercado es un pastel demasiado goloso como para no subirte al carro.

¿Que hace falta? Ganas de expandirte.

Una vez explicado esto y que tenemos clientes que nos piden estar posicionados en china, vamos a explicar como poder insertar en la herramienta webmaster de Baidu.

What is Baidu?

Baidu is a leading search engine in China with more than 75% of market share. You can submit your site to Baidu anonymously as well as through Baidu Webmaster Tools. Unlike Google, Bing and Yandex Webmaster Tools Baidu offers Webmaster Tools only in Chinese language.

Utilidad para registrate en Webmaster de Baidu:

Register Here ==> Regístrate aquí .

Baidu Webmaster Tools Registration:

Register Here for Baidu Webmaster Tools.

Provide the details and submit your information, you will receive a success message saying that the verification mail has been sent to your mail id.

Una vez registrado, recibirás una notificación como siempre en tu correo. Posteriormente te llevará a una página de activación que te pedirá tu número de móvil .

Baidu Webmaster Tools Registration

You will receive a confirmation mail and once you activated your account, log in here to Baidu Webmaster Tools account.

Baidu Webmaster Tools Login

Features of Baidu Webmaster Tools

Baidu webmaster tools offer various features for webmasters under six categories as shown in the below picture. Here we discuss some of the important features in detail.

Download the Baidu Webmaster Tools Guide in English to learn all the features in detail.

Features of Baidu Webmaster Tools

Add a Site in Baidu Webmaster Tools:

After login select “Add New Site” button and enter correct URL in the subsequent screen. Note http://webnots.com and http://www.webnots.com are considered as two different sites; hence add your correct site with or without www.

Add a Site in Baidu Webmaster Tools

Verify Your Site:

Choose the appropriate verification method, the common method is to Copy and paste the HTML code in your site’s header section. Publish your site after pasted the verification code and then click on the verify button. Your site will be added to Baidu Webmaster Tools account once verified successfully. You also have an option to cancel the verification and verifiy it later point of time.

Baidu Site Verification

Add URL:

Whenever the content or URL of your web page is changed then you have an option to add that particular individual URL in Baidu webmaster Tools as shown in the below picture. The option is available under data submission section.

Adding URL in Baidu Webmaster Tool

Enter your page URL, verification code and click OK button, you will see an success message box showing that your URL is added. Remember submitting URL does not guarantee that Baidu will index your pages immediately, it may take several weeks for Baidu spider to crawl your site.

Learn Basics of Baidu Spider

URL Submission Success

Sitemap:

Baidu does not allow you to submit your Sitemap; this feature is available only on invitation basis. Based on the content quality of your site Baidu will inform you to add a Sitemap and then this option will be enabled in your webmaster Tools account to submit a Sitemap.

Ping:

Ping is a tool to submit your blog feed to Baidu. You can also directly access this tool here without registering for Baidu Webmaster Tools. Ping is based on “XML_RPC standard protocol update notification service” for blog updates. This will quickly notify Baidu to crawl and index your blog posts in a timely manner. You can either manually submit your blog feed or configure forauto feed submission.

Learn more about Baidu Ping service here.

Baidu Ping – Manual Blog Feed Submission

Page Optimization Suggestion Tool:

Using Standardized formats helps the search engines to index your pages easily. This tool helps to detect whether a page is search engine friendly and gives recommendations. You can submit important pages in your site to get optimization recommendations.

Page Optimization Tool

Note you can submit only one page at a time and recommendations for each page will differ as it is the case.

Security Detection Tool:

Check your site is not hacked and free from malware by using Baidu’s security detection tool. In case if your site is affected Baidu will display a warning message in the SERP. The warning message can be removed from the search results page by rectifying the issue and resubmit your site again.

Baidu Security detection tool

Baidu Search Box:

Enable Baidu custom search box in your site pages by copy & pasting the HTML code from Baidu Webmaster Tools. Learn more about getting Baidu Search Box code here.

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